"We recruit for very specialized, hard to fill positions, and HireVue has definitely given us an advantage in our recruiting strategy by allowing us to reach those candidates quickly – anywhere, anytime – all while reinforcing our employment brand."
- William Poynter, National Director of Talent Acquistion, HealthSouth
Recruiting Healthcare Specialists Worldwide is an Expensive Pill to Swallow
HealthSouth is a patient-centered, innovative, inclusive and forward-thinking provider of rehabilitation services. Recruiting globally for operations across North America, HealthSouth is dedicated to delivering the best in rehabilitation services. It hires highly-qualified therapists and specialists to provide an advanced level of rehabilitative care to patients who are recovering from conditions such as stroke and other neurological disorders, orthopedic, cardiac and pulmonary conditions, brain and spinal cord injuries and amputations.
It’s no big surprise that the healthcare industry is suffering from a skills shortage in the U.S. In fact, according to Department of Labor data, of all industries in the skills shortage category, healthcare leads the way followed by education, business and finance, and architecture and engineering. This poses significant challenges for healthcare organizations that are forced to think outside the box when it comes to sourcing and recruiting healthcare specialists.
In order to tackle this challenge head on, while continuing to deliver superior patient care, HealthSouth expanded its recruiting strategy internationally. William Poynter, national director of talent acquisition at HealthSouth said, “We were looking for creative ways to expand our talent pool of qualified and highly specialized healthcare workers, so we took our recruiting strategy international. We embark on several international recruiting projects each year across Europe and Latin America where we recruit recent graduates and skilled healthcare specialists who are certified to work in the U.S. This allows us to build a continuous talent pool of highly qualified candidates that we can quickly tap into when positions open up at HealthSouth across the U.S.”
Historically, this process proved to be expensive and timeconsuming for the recruiting team and hiring managers. To recruit internationally, the organization would fly a recruiting team of several key stakeholders – including a recruiter and the director of therapy – to the remote location, cost an estimated $1500 per person, per recruiting project.
In 2011, Poynter saw an opportunity to streamline the company’s international recruiting practices and to save the company thousands in unnecessary travel expenses, all while improving manager and candidate satisfaction, streamlining the recruiting process, increasing productivity and importantly – decreasing time to fill. “In the healthcare industry, time is critical. We needed a better way to quickly source and recruit specialists to ensure we were filling open positions quickly with the highest caliber of talent. This would translate directly into delivering the best patient care possible,” commented Poynter.
“I’d known about digital interviewing, and at the time, we had an international recruiting project in the works that was a great fit for the technology – recruiting highly-qualified physical therapists in Chile,” added Poynter. “We used the project as an opportunity to see how much hassle and travel budget the technology could save us, and how that would impact productivity levels, without compromising quality of hire.”
HireVue Prescribes On Demand Digital Interviewing
Using HireVue, HealthSouth emailed candidates in Chile a HireVue On Demand Interview to highlight their skills and qualifications earlier in the screening process, rather than sending an entire recruiting team to Chile for in-person interviews. Candidates then completed the interview at their convenience through a HealthSouth-branded portal, using a computer and webcam or their favorite mobile device. From there, HealthSouth’s recruiting team and hiring managers were able to easily review, share and rate candidate responses from their respective geographic locations.
Candidates who advanced to the next round of screening were interviewed in-person by one recruiter in Chile, and final hiring decisions were made by that recruiter. Because the hiring team had greater insight into candidates’ skills, qualifications, behaviors, and cultural fit through On Demand Interviews, they were confident in the quality of those candidates advanced to the next step in the screening process. Poynter commented, “With HireVue, HealthSouth is empowered to make more-informed, faster hiring decisions.”
HealthSouth interviewed and quickly recruited a high-performing team of 40 physical therapists in Chile in a fraction of the time and cost with HireVue, as compared to its traditional recruiting methods.
“Many of our open positions require specialized talent, and recruiting and evaluating that talent can become a very lengthy and expensive process, especially internationally,” commented Poynter. “HireVue connects us to talent wherever they are and helps us invest our resources more wisely. With a wider talent pool, we’re able to identify the right talent for each position. This translates directly into the quality of services we deliver to our patients.”
Since the original project in Chile, HealthSouth has expanded its use of HireVue’s digital interviewing technology to recruit and interview occupational and physical therapists internationally, and remote individuals for corporate and hospital leadership and technical and management positions in the U.S. Out-oftown candidates first complete digital interviews to provide HealthSouth’s team with better insight into their qualifications and personalities before investing the time and resources required for an in-person interview. Much like the international recruiting program, candidates advanced to the final screening round participate in a face-to-face interview before the hiring decision is made.
“Our managers love that they can review interviews and share feedback whenever it’s convenient for them.
Our team is gaining back hours of time previously spent interviewing the wrong candidates. Instead of being out for nearly two days to conduct an offsite interview, our managers spend several minutes watching interviews with the right candidates.”
William Poytner - National Director of Talent Acquistion, HealthSouth
HireVue Slashes Time to Hire, Improves Productivity and Candidate Experience
HealthSouth’s hiring managers and recruiting team report reductions in time to hire, improvements in productivity and more, since using HireVue. In fact, they’ve recently used HireVue to recruit and hire a team of more than 20 geographically dispersed individuals in just three months for a specialized Electronic Medical Records (EMR) project for its hospitals. Because they had used the technology in the past and were confident in the results, one of HealthSouth’s regional recruiting teams solely used HireVue to complete the screening process and hire the team.
“The EMR project required individuals who could work virtually, and we needed to assemble that team in a very short period of time – there was no time to schedule and coordinate face-to-face interviews with all the candidates,” Poynter explained. “Using HireVue, we were able to quickly identify the right individuals for the job. If we’d done this project using traditional interview methods it would have taken us another two to three months to hire every position based on the logistics and coordination of interviews alone.”
Poynter estimates that HireVue’s technology saves the company about $500-$1500 per interview in travel costs alone. In the case of this EMR project, for example, the company could have spent upwards of $30,000 interviewing the 20 selected candidates alone, not to mention time and money spent with candidates who didn’t move forward in the recruiting process.
For international trips, which take place quarterly on average, HealthSouth no longer incurs the expense of sending senior level management to remote locations, saving an estimated $10,000 in travel expenses and a week and a half in productivity per international recruiting trip.
“The greatest benefit we’ve realized with digital interviewing is the ease of coordinating and scheduling interviews with HealthSouth’s internal team of reviewers. HireVue alleviates that challenge because they can review interviews and share feedback with each other whenever it’s convenient for them,” said Poynter. “Our internal team is also gaining back hours of time they previously spent interviewing – sometimes the wrong – candidates. With our old practices, senior level management would typically be out for a day and half for an interview. Now they can spend several minutes watching the interview instead – pausing to spend time with the right candidates.”
Digital interviewing has also enhanced HealthSouth’s candidate experience. Providing a convenient and streamlined process, HireVue eliminates the need and inconvenience of travel. With HireVue, candidates can easily brand themselves, add context to a static resume, and have the potential to influence several senior leaders at the company. Because scheduling hassles are completely eliminated, candidates are also engaged in the process, and with HealthSouth, much sooner.
“Before HireVue, candidates were at the mercy of our packed, and often changing, internal schedules. HireVue gives us the flexibility to connect with candidates sooner,” explained Poynter. “It’s also helped us strengthen our employment brand. Our open positions are very specialized, hard to fill positions, and HireVue has definitely given us an advantage in our recruiting strategy by giving us the opportunity to reach those candidates quickly – anywhere, anytime, all while reinforcing our employment brand.”
As competition for top talent heats up, providing an improved candidate experience becomes increasingly important. Providing a positive candidate experience is not only important to talent acquisition, but to a company’s bottom line as well. Candidates expect to be quickly addressed and communicated with regularly. Digital interviewing helps employers engage candidates immediately in the recruiting process.
2011 Candidate Experience research and report - Talent Board