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Be Yourself LinkedIn – Don’t be Facebook

LinkedIn,

You have been with us since before Facebook and even MySpace I believe. You are on www.linkedin.com and are a trusted source for professional friends to reconnect and for people to network with new colleagues. Your tabs are simple and straightforward. Your layout is plain and clean. You can go to the site and find exactly what you are looking for, just like you have been for years. I heard the news on Techcrunch and immediately proceeded to see if what was said is true.

LinkedInSo why are you trying to keep up with the kids? Is it a mid-life crisis Linkedin? Since you are a website and cannot buy a new corvette (I’m sure Mr. Hoffman could spring for a new top of line blade server though) do you have to change your look and feel so that there is no differentiation between you and Facebook? Is it the flip flops you want? The Google programmers? What?

I don’t come to you looking for games and drunken party photos. I come to you for professionalism and opportunities to grow my reputation. You have helped me build HireVue and our video interview system immensely over the years through referrals and leads and I hate to see you let yourself go like this. Mid-life crises are not good – they generally do not turn out well as we all know. What can we do to bring you back?

Please let us know LinkedIn. You are a true friend and always there for us when we need you. Now we want to be there for you.

Sincerely

Mark Newman and the HireVue team

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