I’ve seen the same presentation too many times.
Watch out for web 2.0 where your candidates are found in the most zany of places and somehow companies have coughed up hundreds of thousands of dollars for “Worlds” in SecondLife to attract candidates – I think there are too many “Recruiting Gurus” who make way too much money spreading the crap about this being a good idea. The “I’m Cool, I’m Down With IT, THIS IS THE FUTURE” lines are old and I’m tired of hearing about them in presentations. As a matter of fact, do you know people actually call themselves “Futurists”?
To put the “Find your candidates on SecondLife” idea to rest I ask you to look at two posts:
from Linden Labs but to summarize
1,525,670 unique people have logged into SL at least once (so now we know: Residents is seeing something a bit over 50% inflation over users.)
Of that number, 252,284 people have logged in more than 30 days after their account creation date.
Monthly growth in that figure, calculated as the change between last September and last October, was 23%.
Of the only 252,284 who actually have logged after a month – how many quality candidates do you have? How many people are in there not even thinking of a job (do some research on the most common activities in SecondLife)? How many are in your target demographics?
Techcrunch weighed in recently:
“If Web 2.0 is a bubble of hype, then surely Linden Lab’s Second Life is the shiniest bubble of them all. Companies from IBM, CNet, Reuters, American Apparel, Coldwell Banker and many more have established their presence in the metaverse, but a new study of Second Life finds that the expenditure may be wasted.”
But sure enough “virtual job fairs” a la TMP Worldwide are now sucking in the money of companies around the globe and there is plenty of fodder (you know who you are) who say “Secondlife is the place to be”. You never know, 1 company may make 1 hire in Secondlife but quit hyping it. The companies that signed up originally have got a boost not in Secondlife but because they have been attached to all the press releases about the “new trend” what happens to the companies who sign up but are outside of the cool hall?
This is not just swipe at SecondLife but moreso at the “Gurus” of the space who are piping in on items because they think “it’s the cool thing to do”. I’m tired of it. It’s the same article or presentation every time. There is hype, there are bandwagons and there are money drainers – be aware when it comes to sucking dry your sourcing dollars.
-Mark Newman